What does BioResource do for Retailers?
We commit to product training on all the products we represent. Having well-educated staff in your store assures better service for your customers.
ON-GOING MARKET ADVICE
We have our ear to the ground for current market trends and directions, which can give you the leading edge in retailing.
Since we work closely with the major distributors of natural products in Canada, we can update you on monthly promotions, specials, stock updates, sales programs, and so on.
CO-OP ADVERTISING COORDINATION
We can help organize this with a minimum amount of effort on your part.
Having an anniversary, new store opening, or expansion? We can help coordinate the promotion of your special events.
DIRECT ORDER TAKING COORDINATION
We can place your order directly with our suppliers, saving you time and effort, and ensuring you get the best current deal.
Where appropriate, we can coordinate in-store product demonstrations for the lines that we represent.
What does BioResource do for Manufacturers?
We study your existing position in the marketplace, or, if you’re launching a new product, we evaluate the market for that product and the existing competition. We compare this to where you’d like to be and what we think your product can achieve.
We evaluate your existing distribution system, and provide advice on its appropriateness for your products the markets you wish to reach. We represent your product to retailers and distributors, but we do not warehouse or distribute it. We’ll work with your existing distribution system, or we can help you find one that will help you target new markets.
We provide an estimate of the advertising that’s required to expand your market share, and where your advertising dollars would best be spent.
We determine where your product fits in the existing marketplace based on your current pricing. We can arrange and coordinate sales, co-op advertising and volume discounting for chain retailers.
We seek to match your product to the existing and developing retail market. For example: a high-end nutritional product is not likely to do well in a bulk retail store. We can pinpoint the retailers that can successfully sell your product.
We work with your distributors’ salespeople to make sure your product is being promoted properly. We provide training and do our own store visits. We also take orders directly to our suppliers.
TRADE SHOWS & DEMOS
We help you represent your products at the major trade shows. We also coordinate in-store product demonstrations where appropriate.
PUBLIC & MEDIA RELATIONS
We can co-ordinate public and media relations for your product line.
ON-GOING MARKET ADVICE
We have our ear to the ground for the niche markets outlined in “What is BioResource.” We’re in constant contact with you about what your competitors are doing, what new products are coming to market and what retailers are saying. We work closely with the distributors and stores that carry your product.